“The time is always right
to do what is right.”

Martin Luther King, Jr.

Corporate Social Responsibility (CSR)
C L A R I T Y     •      S Y M B I O S I S      •     G R O W T H

What can Clarion do for me?

Clarion’s consulting services can align CSR activities to:

• Risk Management
• Brand Equity Building
• Investor Relations
• Stakeholder Relations
• Marketing Needs
• HR Needs

We jointly identify corporate priorities, with clients and design supporting CSR programmes. CSR DIAGNOSTICS serve as audit for clients with existing programmes, for a “Where do we stand?” snapshot to plan next steps. Clarion helps align CSR initiatives to achieve strategic objectives and extend mileage. We help transform CSR from an expense item to strategic asset – for more satisfying returns to shareholders and community.

	1. Project Matching  Clarion’s PROJECT MATCHING MATRIX identifies suitable partners (in terms of expectations, cultures, concerns, commitment, etc) for sustainable project visibility, relationships and results. We identify strategic points to meet real rather than perceived needs. Many CSR programmes require substantial lead time to yield appreciable outcomes. Midstream surprises and aborted projects mean a loss of time, finances and goodwill.
2. Project Engagement Diagnostics  Project outcomes need to balance social and corporate interests. Clarion’s PROJECT ENGAGEMENT DIAGNOSTICS help clients pre-determine a suitable combination of outcomes for optimised project yield. This diagnostic tool is a valuable planning and management asset. Experience has shown that without clear project engagement guidelines, companies may facilitate and change directions, confusing stakeholders and losing goodwill painstakingly earned through the years.
3. Portfolio Management Value-added Clarion value-adds by generating project portfolio resonance. Create project synergies through systemising your CSR on common denominators. Cluster projects by stakeholder issues for effective multiple-issue engagement where viable. Integrated Clarion works with clients to integrate CSR programmes with corporate strategy, governance, values and culture. Aligning CSR efforts with corporate drives facilitates faster effective response to social responsibilities; and results that better match company expectations. Trilateral Our trilateral project management approach (corporations, NGOs and government) helps clients maximise CSR efforts through collaborative strategies.